Challenge
A street everyone has an opinion on, from the people who shop on it to the pigeons who had, by some accounts, conquered it. The brief: make it a place London meets, not just passes through.
[Oxford Street] (2026)
Where London meets
A brand for the nation's high street, made with the Greater London Authority, under the line "Oxford Street for everyone".
- Sector
- Culture
- Partner
- Greater London Authority
- Typeface
- London Sans
- Line
- Oxford Street for everyone
Strategy
Oxford Street for everyone. One line that sets the standard for every decision after it, from signage to events, agreed with the GLA.
Identity
A bespoke typeface, London Sans, gives the street its own voice across wayfinding, campaign and digital.
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